Vineeta Singh was born in Gujarat (Anandpur) after that she shifted to Delhi, now she lives in Mumbai.

She is the only child of her parents. Her parents are Ph.D. doctors. Once she shared, her father aimed to discover more proteins in the world for the cure of harmful disease

In her childhood, she made a magazine with her friends and sold it for Rs 3. This incident changed her perspective related to money

In the last year of IIM AHMEDABAD college, she met Kaushik Mukherjee and they both decided to pursue their dream

First, she opened a bag site(in 2012) that provides a subscription of monthly makeup and beauty

after 3 years they have to stop this site because they are not able to earn according to their expectation

They start doing research and making a perfect plan and strategy for a new business of sugar cosmetic

but there is one hindrance for them is lack of funds, so they decided to raise funds from different investors.

they decided to borrow money from relatives and take loans. In the end, they collected 1 crore for their startup

Recently, she became a part of Shark tank India as a judge or investor Shark tank is a reality show on Sony TV.