Kraft Macaroni and Cheese is changing its name 

kraft macaroni and cheese are going to change their name

the new name will be shorter and it will be “Kraft Mac & Cheese.”

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they have announced that changes will be made by wednesday

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the new name is meant to “reflect the way fans organically talk about the brand.”

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they are going to make some changes in their packages also

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which will now feature only a “single-color hue of blue” rather than the light-blue-to-dark

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The new box “amplifies the brand’s most recognizable asset — the noodle smile

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The new box “amplifies the brand’s most recognizable asset — the noodle smile

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Kraft believes the single-color box “amplifies the brand’s most recognizable asset

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