kraft macaroni and cheese are going to change their name
the new name will be shorter and it will be “Kraft Mac & Cheese.”
they have announced that changes will be made by wednesday
the new name is meant to “reflect the way fans organically talk about the brand.”
they are going to make some changes in their packages also
which will now feature only a “single-color hue of blue” rather than the light-blue-to-dark
The new box “amplifies the brand’s most recognizable asset — the noodle smile
The new box “amplifies the brand’s most recognizable asset — the noodle smile
Kraft believes the single-color box “amplifies the brand’s most recognizable asset