amazon is working on advancing artifical intelligence and focusing on alexa

that it's working on an update to its Alexa system that would allow the technology to mimic any voice,

it can even able to mimic any deceased family member,

Rohit Prasad, an Amazon senior vice president, said the updated system will be able to collect enough voice data from less than a minute

The concept stems from Amazon looking at new ways to add more "human attributes" to artificial intelligence

Amazon has long used recognizable voices, such as the real voices of Samuel L. Jackson, Melissa McCarthy and Shaquille O'Neal, to voice Alexa.

But AI recreations of people's voices have also increasingly improved over the past few years

particularly with the use of AI and deepfake technology.